What is Branding?
Definition:
Branding is the process of establishing a strong and positive image of your company or service in your customers’ eyes. It also helps your company to differentiate you from your competitors. Effective Branding leaves a positive impression in customer’s minds about your company, So whenever they need any service or products they can make the right decision.
– Seth Godin
Why Is Branding Important?
Branding Importance can not be ignored. Let’s see why it is so important for small companies or business:
Recognition: Branding helps customers to recognize the right company and help them to fulfill their needs and make the right decision.
Trust: Branding makes a bridge of trust between your company and your customers and helps them to choose the right product for their needs
Grow: A Effective brand brings more customers like a magnet means If a customer is happy with the products and services of a company then he will tell others about the company, So it helps small companies and businesses to grow.
Connects: Your brand connects your customers to your company emotionally and feels them happy whenever they are buying any products and services from your company.
Value: A Effective brand will provide value to your organization.
Elements Of Branding:
Branding isn’t limited to just name and logo. It is what comes in customers’ minds when they try to buy a product or service.
Branding is made up of some elements some of them are below:
Name: Name helps customers to identify the product.
Logo: Its a symbol or a design that is adopted by a company that defines its a brand.
Colour: A color commonly used by the company on its products and marketing
Graphics: Graphics with products images on it help companies for marketing
Phrases: Phrases makes brands unique and people will recognize it instantly. Like here are examples of some of the popular phrases:
Nike – “Just Do it”
Apple – “Think Different”
L’Oreal – “Because you’re worth it”
KFC – “It’s finger lickin’ good”
Coca-Cola – “Open Happiness”
Dunkin’ Donuts – “America runs on Dunkin’”
McDonald’s – “I’m lovin’ it”
Here are some of the brandings we have done Click Here
Conclusion:
I hope you like the article, in the end we can say “Without Branding a company is like a fish without water. A fish can’t survive without water the same way a company business can not survive without branding.”
