What is Branding?
Branding is the process of establishing a strong and positive image of your company or service in your customers’ eyes. It also helps your company to differentiate you from your competitors. Effective Branding leaves a positive impression in customer’s minds about your company, So whenever they need any service or products they can make the right decision.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”– Seth Godin
Why Is Branding Important?
Branding Importance can not be ignored. Let’s see why it is so important for small companies or business:
Recognition: Branding helps customers to recognize the right company and help them to fulfill their needs and make the right decision.
Trust: Branding makes a bridge of trust between your company and your customers and helps them to choose the right product for their needs
Grow: A Effective brand brings more customers like a magnet means If a customer is happy with the products and services of a company then he will tell others about the company, So it helps small companies and businesses to grow.
Connects: Your brand connects your customers to your company emotionally and feels them happy whenever they are buying any products and services from your company.
Value: A Effective brand will provide value to your organization.
Elements Of Branding:
Branding isn’t limited to just name and logo. It is what comes in customers’ minds when they try to buy a product or service.
Branding is made up of some elements some of them are below:
Name: Name helps customers to identify the product.
Logo: Its a symbol or a design that is adopted by a company that defines its a brand.
Colour: A color commonly used by the company on its products and marketing
Graphics: Graphics with products images on it help companies for marketing
Phrases: Phrases makes brands unique and people will recognize it instantly. Like here are examples of some of the popular phrases:
Nike – “Just Do it”
Apple – “Think Different”
L’Oreal – “Because you’re worth it”
KFC – “It’s finger lickin’ good”
Coca-Cola – “Open Happiness”
Dunkin’ Donuts – “America runs on Dunkin’”
McDonald’s – “I’m lovin’ it”
Here are some of the brandings we have done Click Here
I hope you like the article, in the end we can say “Without Branding a company is like a fish without water. A fish can’t survive without water the same way a company business can not survive without branding.”